Top Story

e4m_logo.png

Home >> Account Movement >> Article

Lowe Lintas wins creative biz of Bharti Retail’s Easyday

11-May-2012
Font Size   16
Share
Lowe Lintas wins creative biz of Bharti Retail’s Easyday

Lowe Lintas & Partners has won the creative mandate for Bharti Retail’s EasyDay post a multi-agency pitch held in New Delhi. The incumbent on the account is JWT Delhi.

It is learnt that JWT Delhi, Draftfcb Ulka and Lowe Lintas & Partners were in the final rounds of the pitch after which the business was awarded to Lowe. The business will be handled out of Lowe Lintas & Partner’s Delhi office.

Commenting on the partnership, Naveen Gaur, Executive Director and Delhi office Head, Lowe Lintas & Partners said, “We are extremely thrilled to partner with Bharti Retail and look forward to building a powerful brand that touches the life of every Indian in the years to come. The retail market in India is growing rapidly and Bharti Retail and its Easyday stores will play a very prominent role to expand the category. We will partner them in delivering a distinctive brand promise that will make the brand a leader in the market.”

For the record, with over 186 stores operating across 12 states, Easyday, the retail brand of Bharti Retail, caters to households’ shopping needs across food and grocery, home furnishings, electronics, consumer durables, and clothing through three different store formats.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.