Top Story


Home >> Account Movement >> Article

Lowe Lintas wins 3M’s Post-It & developing biz from C&O stable

Font Size   16
Lowe Lintas wins 3M’s Post-It & developing biz from C&O stable

Lowe Lintas, India, has been awarded the 3M account following a multi-agency pitch for the global innovation giant’s iconic brand Post-It and another developing business from the Consumer & Office (C&O) Business stable.

On what tilted the decision in Lowe’s favour, Partha Dutt, GM, Consumer & Office Business of 3M India, said that the high energy and motivation levels of the team, apart from the creative idea and the execution was what worked in favour of Lowe. Dippy Sachdeva, Vice President, Consumer & Office Business of 3M India, added here, “We see a lot of synergies between us and Lowe Lintas. And I firmly believe that they will play a pivotal role in building both these businesses in India.”

Commenting on the win, GV Krishnan, Executive Director, Lowe Bangalore, said, “We are delighted and look forward to innovate on a brand which is known the world over for its innovation.”

3M is planning to enter the growing Indian market with one of its businesses, which has a worldwide presence in the C&O business, with a global range of consumer products whilst on Post-it, the brand’s single biggest challenge is to penetrate the market to build the habit beyond the traditional office space.

Given this, 3M India is looking to recruit new users by pitching its products to a younger TG and Lowe’s core strategic mandate is to build this unique connection and unlock growth.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...