Lowe Lintas, India, has been awarded the 3M account following a multi-agency pitch for the global innovation giant’s iconic brand Post-It and another developing business from the Consumer & Office (C&O) Business stable.
On what tilted the decision in Lowe’s favour, Partha Dutt, GM, Consumer & Office Business of 3M India, said that the high energy and motivation levels of the team, apart from the creative idea and the execution was what worked in favour of Lowe. Dippy Sachdeva, Vice President, Consumer & Office Business of 3M India, added here, “We see a lot of synergies between us and Lowe Lintas. And I firmly believe that they will play a pivotal role in building both these businesses in India.”
Commenting on the win, GV Krishnan, Executive Director, Lowe Bangalore, said, “We are delighted and look forward to innovate on a brand which is known the world over for its innovation.”
3M is planning to enter the growing Indian market with one of its businesses, which has a worldwide presence in the C&O business, with a global range of consumer products whilst on Post-it, the brand’s single biggest challenge is to penetrate the market to build the habit beyond the traditional office space.
Given this, 3M India is looking to recruit new users by pitching its products to a younger TG and Lowe’s core strategic mandate is to build this unique connection and unlock growth.