Top Story

e4m_logo.png

Home >> Account Movement >> Article

Lowe Lintas wins 3M’s Post-It & developing biz from C&O stable

08-July-2011
Font Size   16
Share
Lowe Lintas wins 3M’s Post-It & developing biz from C&O stable

Lowe Lintas, India, has been awarded the 3M account following a multi-agency pitch for the global innovation giant’s iconic brand Post-It and another developing business from the Consumer & Office (C&O) Business stable.

On what tilted the decision in Lowe’s favour, Partha Dutt, GM, Consumer & Office Business of 3M India, said that the high energy and motivation levels of the team, apart from the creative idea and the execution was what worked in favour of Lowe. Dippy Sachdeva, Vice President, Consumer & Office Business of 3M India, added here, “We see a lot of synergies between us and Lowe Lintas. And I firmly believe that they will play a pivotal role in building both these businesses in India.”

Commenting on the win, GV Krishnan, Executive Director, Lowe Bangalore, said, “We are delighted and look forward to innovate on a brand which is known the world over for its innovation.”

3M is planning to enter the growing Indian market with one of its businesses, which has a worldwide presence in the C&O business, with a global range of consumer products whilst on Post-it, the brand’s single biggest challenge is to penetrate the market to build the habit beyond the traditional office space.

Given this, 3M India is looking to recruit new users by pitching its products to a younger TG and Lowe’s core strategic mandate is to build this unique connection and unlock growth.

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.