Lowe Lintas has been assigned the creative mandate for iProf, a digital education delivery system. Meanwhile, Lintas Media Group has been handed the media mandate. The creative business will be handled out of Lowe Lintas’ Delhi office.
iProf is an innovation in learning tailored for Gen-Y. Touted as India’s first personal education tablet, iProf is a slim and handy device, which is 7” long, and weighs 350 gm, with an ideal screen size. Equipped with 8GB memory, iProf stores reading material worth loads of books along with hundreds of hours of video and audio lectures, and much more.
In May 2011, iProf Learning Solutions India Pvt Ltd had received an investment from Kaplan Ventures and had set up a distribution partnership with Kaplan Test Prep to enable the iProf platform to offer test preparation in GMAT and GRE.