Lowe Lintas and Partners have won the creative mandate for Dr Agarwal’s and Pajero.
Confirming the news to exchange4media, G V Krishnan, Executive Director, Lowe Lintas- South said, “We are proud to have won two iconic brands that will strengthen our already strong brand portfolio in Chennai. Agarwal hospitals are an established leader in the eye care category and have been instrumental in creating innovative eye care solutions for all segments of society. We are proud to partner with Dr Agarwal and our endeavour will be to carve a brand idea and point of view which will enthuse many and drive preference at a national level."
Krishnan added, “Mitsubishi has been known for making cars that you would love to drive. We will create a brand story for the Pajero range of SUVs that will be brought alive in traditional and digital medium to drive preference and share. With the creative teams managing Daimler Trucks and MRF four wheeler tyre brands, this win will further strengthen the auto credentials of the office."
It is learnt that while Dr Agarwal’s was not a pitch, the Pajero account was contested between Lowe Lintas, RK Swamy & JWT.
Prior to this, Pajero was handled by Contract Advertising.
Lowe Lintas also bagged the creative duties for Flipkart and FreeCharge, earlier this month. Some of its major clients include OLX, Max Bupa and Bharat Matrimony etc.