Chennai-based Daimler India Commercial Vehicles (DICV) has appointed Lowe Lintas and Partners, Chennai, as its marketing communications partner following a multi-agency pitch. RK Swamy BBDO was the incumbent agency.
Commenting on the win, GV Krishnan, Executive Director, Lowe Lintas and Partners, said, “This must be one of the most awaited pitch results of recent times as it took eight months to finalise the deal, and we finally won it. We are thrilled to have been given the mandate.”
DICV went through two rounds of presentations before shortlisting agencies. There were 12 agencies that took part in the pitch, out of which five were shortlisted and were in the final fray for the business.
Krishnan further said, “The Indian trucking segment is in rapid evolution mode, and BharatBenz (as DICV’s trucks will be known in India) is uniquely poised to lead this revolution. DICV will seek to assert its leadership through customer-oriented products and services. It feels great to be able to partner DICV from virtually their roll-out stage.”
Joseph George, Chief Executive Officer, Lowe Lintas and Partners, added here, “This is a significant win for our Chennai office. It will be an interesting challenge to the agency’s ability to strategise and persuasively communicate the rich, inspiring story of DICV. And with recent wins out of our Kochi and Bangalore offices too, I am particularly pleased with the way our South operations are performing.”
Daimler India Commercial Vehicles (DICV) started in 2008 to create world-class products, to be manufactured indigenously in partnership with Indian suppliers. Currently, Daimler is present in the Indian market with the Mercedes-Benz brand of trucks.