Top Story

e4m_logo.png

Home >> Account Movement >> Article

Lotus Herbals hunts for creative partner

11-February-2011
Font Size   16
Share
Lotus Herbals hunts for creative partner

After choosing Vizeum India as its media AoR, Lotus Herbals Ltd is now scouting for a creative partner, according to senior sources in the industry.

It is learnt that the first round of presentations have already taken place and four to five mainline agencies have made their presentations on the brand’s positioning through various forms of advertising.

Earlier, in a prepared statement, Nitin Passi, Director, Lotus Herbals Ltd, said, “We have chosen Vizeum as our media partners from a wide range of options available to us. Besides their understanding of the media market place and innovative thinking ability, we also liked the passion exhibited by the team. We have extremely ambitious growth plans and we look forward to building a long term partnership with Vizeum as well as our creative agency Saints and Warriors in achieving our objectives.”

It is also learnt that the company has aggressive plans in terms of 360 degree advertising. The brand’s main focus is on television commercials as it is looking to advertise on the electronic media after a long gap and has set aside approximately Rs 20 crore for the same.

Lotus Herbals Ltd offers a line of skin and hair care products. The company’s herbal products are widely exported to the US, the Middle East, Europe, England and South Africa. Lotus has also exported knowhow to a cosmetic manufacturing company in Yemen for producing herbal oils and other related products.

Also read:
Vizeum India wins media duties of Lotus Herbals

 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking