Top Story

e4m_logo.png

Home >> Account Movement >> Article

L'Oreal appoints Maxus as media AoR

19-July-2010
Font Size   16
Share
L'Oreal appoints Maxus as media AoR

The closely contested high-profile L’Oreal media pitch has finally concluded, and the decision is in favour of Maxus. Maxus won this account after a pitch process, which was participated by the incumbent agency - Lodestar, Madison and ZenithOptimedia. Lodestar and Maxus was shortlisted for the final round.

Industry sources have pegged the business in the vicinity of Rs 130-150 crore.

Making a change after five years, L’Oreal India has decided to hand over the print, television and radio media spends to Maxus. The business was first awarded to Lodestar UM in June 2005. Lodestar UM will continue to handle the digital medium for L’Oreal. Neither of the agencies will handle the OOH medium for the client.

In a conversation with exchange4media, Vismay Sharma, Director, Consumer Products Division, L’Oreal India Ltd, said, “We do media reviews every few years, and this decision is a result of a recently concluded pitch. It was a very close competition between the two agencies – Lodestar and Maxus – and we have now appointed Maxus to handle the print, television and radio mediums. Lodestar would handle digital.”

Ajit Varghese, MD, Maxus India, said, “We continue to win the trust of clients by showcasing our new philosophy of Relationship Media and come up with media solutions, keeping the consumer and the business at the core. Proud to have L’Oreal as part our prestigious clientele and we would love to partner them in their vision to build a great business in India.”

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.