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Lodestar UM bags Loyalty One & DSP Blackrock

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Lodestar UM bags Loyalty One & DSP Blackrock

Continuing with its winning streak of 2011, Lodestar UM has added two more businesses to its kitty this year – Loyalty One, part of the Alliance data group and financial services brand DSP Blackrock.

JWT India handles the creative for Loyalty One, while TapRoot India is the creative AOR of DSP Blackrock.

Loyalty One from the Alliance data group, which is one of the leading loyalty and marketing solutions provider globally, runs a successful loyalty program in Canada called Airmiles that has over 10 million accounts targeting over two-third of Canadian households making it one of the world’s most successful loyalty coalition programs. The company has large ambitions for the India market now.

DSP Blackrock is a partnership of the 145-year old DSP and Blackrock, which is the largest listed asset management company in the world.

Confirming the wins to exchange4media, Nandini Dias, COO, Lodestar UM said, “Both clients are unique and have different challenges. For instance, Lodestar UM was taken on board as a media partner for DSP Blackrock to help create and implement a unique information dissemination solution using mass media. Loyalty One is a very exciting client, especially given the growth in the retail and shopper space in India. We look forward to the kind of work that we can do on these businesses to help them grow their presence in India.”


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