And there is still more news coming from Lodestar UM. After winning a series of new businesses, Lodestar has also added more from Cipla and BGG Information to its kitty. The latter was won in a multi-agency pitch.
BGG Information is a wholly-owned subsidiary of Which? UK. This is the first time Which?, a 53-year-old magazine with 1.1 million subscription, has launched its version outside Britain making it’s Indian debut with a magazine 'Right Choice', a monthly that will offer expert buying advice to consumers.
Nandini Dias, COO, Lodestar UM, explained, “'Which? has been helping people in Britain in making smarter choices for more than 50 years by giving expert advice and recommending products and services that stand up to the most rigorous testing. Lodestar is partnering BGG make its India debut.”
In celebrating its 75th year, Cipla took a unique way of connecting with its key audiences through an educative documentary showcasing how the terror of AIDS was overcome in Africa. Lodestar partnered Cipla in taking this documentary to doctors through exclusive screening at cinemas and invited viewing on television.
“This was a first of its kind approach by any organisation ever. Lodestar is working closely with Cipla to develop unique solutions for this sensitive and extremely important category of pharmaceuticals,” informed Habeeb Nizamudin, Growth Officer, India, Lodestar UM.
These wins have followed the likes of DSP Blackrock, Loyalty One, Style Spa and Sulekha, Amar Remedies, VIP Industries and various others for Lodestar UM in the last quarter of 2011.