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Lodestar UM’s Chennai office adds new businesses

24-November-2011
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Lodestar UM’s Chennai office adds new businesses

Lodestar UM’s Chennai office is ending the year on a good note. The agency has bagged the media mandate of Sulekha.com and Chateau d’Ax from Style Spa Furniture. Both businesses are pegged in the vicinity of Rs 12-15 crore each, adding a total billing of Rs 25-30 crore to the Chennai office.

Speaking to exchange4media, on the Sulekha.com win, Nandini Dias, COO, Lodestar UM said, “The key challenge is to transition Sulekha.com as a daily partner for people from being just a classifieds site.”

Dias pointed out that Sulekha has changed tremendously over the years, and this needed to be brought alive through an engaging approach for consumers and business partners.

Style Spa has earmarked aggressive plans for its brand Chateau d’Ax, which too is added to Lodestar’s kitty.

Style Spa has been a large advertiser in print and has fast grown its network across the country. Today Style Spa has more than 150 showrooms across metros, mini metros & emerging metros. Dias said, “Style Spa has been at the forefront of transforming the furniture business in this country and our challenge is to primarily partner them in growing this network or showrooms rapidly whilst owning the leadership mantle in the furniture business.”

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.