Soon after adding the likes of Jayalakshmi and more from the Henkel group in its south operations, Lintas Media Group’s Kolkata office has now cornered two businesses – OCL India and Eden City Maheshtala. The cumulative billing of the accounts is estimated to be more than Rs 12 crore.
OCL India, manufacturer of Konark Cement, is Dalmia Group’s flagship company and one of the largest cement manufacturers in India. Konark is the market leader in Odisha.
SG Kedia, Deputy Executive Director, OCL India said, “We were looking at a credible partner to help us in our pursuit to reach out to our consumers but in a very targeted and planned manner. We were looking at multimedia capabilities and brand-centric thoughts from our partners. Lintas Media Group demonstrated both these things well. We look forward to working closely with them."
Eden City Maheshtala is the largest housing project in South Kolkata. This project is funded through FDI by UK-based F&C REIT Asset Management and is a residential project spread over 22 acres with more than 2000 flats. Commenting on assigning the business to Lintas Media Group, Biswadeep Gupta, General Manager, Eden City Group said “We liked LMG’s category understanding and found its media recommendations practical and innovative.”
Lintas Media Group’s Suresh Balakrishna commented on Lintas Kolkata operations. He said, “The Kolkata team is buzzing with action and has built an enviable professional reputation in Kolkata.”
Mahesh Motwani, Senior Vice President and Head for Lintas Media Group’s Kolkata office said, “Kolkata is on the path of growth and we are very happy to associate with these reputed brands in the city. We value long-term relationships and our growth comes from the continued growth of our clients.”
These wins make LMG a dominant player in the Kolkata market. Lintas Media Group at Kolkata already handles the media mandate for companies such as Amul Hosiery, Eveready, PC Chandra, Tidewater and others.