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Lintas Media Group Kolkata on a winning spree

Lintas Media Group Kolkata on a winning spree

Author | Jhinuk Sen | Saturday, May 07,2011 8:41 AM

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Lintas Media Group Kolkata on a winning spree

Lintas Media Group’s Kolkata office is on a roll. The agency has bagged the media duties of Bengal Shriram Hi-Tech City, Srei Infrastructure and National Jute Board, adding a total of Rs 50 crore to the agency’s billing.

Speaking on the wins, Mahesh Motwani, Senior Vice President, Lintas Media Group, said, “As Lintas Media Group, we practise the principle of ‘deliver more’, and that is exactly what we do with our existing clients and we will replicate this with our coveted new clients.”

Bengal Shriram Hi-Tech City is coming up with an integrated township project, spread over 314 acres, comprising of residences, hospitality, retail, IT-SEZ and more, in Kolkata. Raghav Vohra, Assistant Vice President, SEZ, Bengal Shriram Hi-Tech City, said, “The fact that Lintas Media Group ranked second among the media ranking order and their successful media approaches to prominent brands made us choose LMG as our media partner. We look forward to communicate this message to the entire community together and are confident of having a long term association with them.”

Srei Infrastructure is very well positioned to reap the trillion dollar investment planned by the Government of India over XII Five Year Plan. “During Lintas Media Group’s (LMG) last association with us, we found Lintas team to have understood the holistic infrastructure business model of Srei and the media mix required to communicate this unique model to its key stakeholders. LMG’s task becomes very critical in evolving a strategic media fit to fulfil this task and they are best suited to deliver this,” said Braj Kishore, Vice President and Head - Corporate Communication and Brand Management, Srei Infrastructure.

It is understood that the account moved from Motivator, who were the earlier incumbent agency for a short period of time.

National Jute Board, a statutory body under the Ministry Of Textiles, Govt. Of India has reappointed Lowe Lintas, Kolkata to handle its creative duties and Lintas Media Group, Kolkata to handle the media duties following a multi-agency pitch. The other agencies invited for the pitch included JWT and PerceptH. National Jute Board had invited a pitch on the expiry of its three year contract with Lowe Lintas. This new appointment is also for a period of three years.

The agency mandate includes promoting Indian Jute and jute products in the Indian and International markets. The specific products identified for the next round of the campaign include Jute Geo Textiles, Jute Handicrafts, Jute Yarn, Jute Furnishings and Jute Shopping bags. A combination of different media channels will be put into play including press, TV, radio, Internet along with exhibitions, email marketing as well as CRM programmes.

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