Top Story

e4m_logo.png

Home >> Account Movement >> Article

Lintas Media Group Bangalore wins Metro Cash & Carry account

25-November-2011
Font Size   16
Lintas Media Group Bangalore wins Metro Cash & Carry account

Lintas Media Group’s Bangalore office has been awarded the Metro Cash & Carry India business, the size of which is estimated to be around Rs 20 crore. The move was preceded by a multi-agency pitch.

Confirming the development, Aruna Jathar, Head Marketing & CRM, Metro Cash & Carry India, said, “We are a wholesale Cash and Carry model with focused target segments. Our customer segments have distinct business and solution needs. Given the challenge of communicating to three distinct customer segments, we were looking for a media partner that was willing to experiment and think wholesale. Lintas Media Group presented a good mix of traditional and new media knowledge.”

Sudha Natrajan, Deputy CEO, Lintas Media Group, added, “We are delighted to partner with Metro Cash and Carry in India which presents itself with interesting challenges and opportunities given their unique business model.”

Metro, a 100 per cent owned subsidiary of Germany’s Metro Group, is the third largest trading and retailing group in the world. It provides quality products and business solutions at the lowest possible prices through self service wholesaler for business and professionals thereby operating in B2B wholesale space within the retail industry. It is planning to expand aggressively by opening 8-10 stores in India annually for the next four years. Currently, the company is present in five cities in India.

Joydeep Raha, Branch Head, Lintas Media Group Bangalore, said, “Given the self service model for products and services necessitated a communication strategy based on a unique media agnostic platform involving a combination of multiple media with defined roles across multiple segments of the target consumers within the overall gambit of catchment area defined by their stores thereby generating superior ROI.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

In a market that is dominated by giants like Mercedes, Volvo and Mitsubishi, Tata Motors is using VR to deliver a compelling sales pitch

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively