Lintas Media Group’s Delhi office has bagged the media mandate for Ralson Tyres. The size of the account is estimated at Rs 15 crore. Yogeshwar Sharma, DGM-Advertising, Ralson Tyres, confirmed the development to exchange4media.
Speaking on what worked in favour of the agency, Sharma said, “There were various reasons, in fact – Lintas Media Group has one of the best media buyers and planners team in India, the agency is known for very high business ethics, it is ‘less frills more substance’ and it is one of the top agencies of India.”
Ashok Dhadwal, VP, Lintas Media Group, added here, “The agency’s past record and performance had made us top of mind for the client. We are delighted to add Ralson in our portfolio. We see this addition as an opportunity and a challenge as well, to create niche for the Ralson automobile tyres in the highly competitive and cluttered market. We are confident of being an integral part of the brand’s growth story and help the brand scale new heights in gaining superior mindshare.”