Lintas Media Group (LMG) Bangalore has been assigned the media mandate for Citizen Watches. LMG will handle media duties across all platforms, including mass media, out-of-home, Internet and mobile. The win comes on the back of a multi-agency pitch that also saw the participation of incumbent agency Allied Media and Dentsu. The current size of the account is pegged at Rs 25 crore, but is expected to grow at a healthy rate.
Meanwhile, Hakuhodo Percept continues to handle the creative duties of Citizen Watches.
Aditya Sengupta, Marketing Manager, Citizen, said, “We liked LMG’s thought process and intent to work with them for our media requirements.”
“Formulating innovative solutions to make a brand click in the lifestyle space is an exercise that completely energises the team at LMG,” said Sudha Natrajan, Deputy CEO, Lintas Media Group.
“Our recommendations were appreciated by the client as we had thought through his business issues in great depth. On the basis of brief, we used our proprietary exchanges platform to arrive at uniquely crafted solution architecture for Citizen,” added Joydeep Raha, Head of LMG Bangalore.
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