Following a multi-agency pitch, Lintas media Group (LMG) Kolkata office has bagged the Eveready Industries media mandate. The business is pegged at Rs 20 crore plus.
Ranendra Ojha, Senior General Manager, Eveready Industries confirmed the development to exchange4media.com.
On the win, Mahesh Motwani, Senior Vice President of Lintas Media Group commented, “It is always good to get an old business back.”
Commenting on the win, NP Sathyamurthy, COO, LMG said, “As always, Team LMG will puts its best foot forward to ensure holistic solutions to Eveready.”
There will be no changed in the creative mandate of the business and Rediffusion Y&R continues to be the creative AOR for Eveready.
It may be noted that in May 2011, LMG had bagged the media duties of Bengal Shriram Hi-Tech City, Srei Infrastructure and National Jute Board, adding a total of Rs 50 crore to the agency’s billing.
Eveready has a portfolio comprising dry cell batteries (carbon zinc batteries, rechargeable batteries and alkaline batteries), flashlights (torches), CFLs (Compact Fluorescent Lamps) and packet tea. Recently it has also forayed into the mosquito repellant industry.