Top Story

e4m_logo.png

Home >> Account Movement >> Article

Lintas Initiative wins Meritnation’s media mandate

01-May-2012
Font Size   16
Share
Lintas Initiative wins Meritnation’s media mandate

Meritnation has handed its media mandate to Lintas Initiative Media. Meritnation officials have confirmed the development to exchange4media.

“One of our biggest thrust areas is to grow the online K-12 education category in India. Lintas Initiative Media has done some great work in helping build businesses. During our interactions with the team, we were quite impressed with their strategic thinking and commitment to help us grow our company. Education needs long-term view and we are very happy to work with a partner such as Lintas Initiative who is equally committed to be a part of our success story,” said Pavan Chauhan, CEO, Meritnation.

Meritnation, an Infoedge group venture, provides e-learning solutions for school students.

We are excited to work with Meritnation in the education space and hope to add value to its business and help the brand grow through this strategic partnership,” said Raghav Subramanian, COO, Lintas Initiative Media.

Lintas Initiative Media has other dotcom clients such as Naukri, Jeevansaaathi, Crazeal and Expedia.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by