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Lintas Initiative wins Meritnation’s media mandate

01-May-2012
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Lintas Initiative wins Meritnation’s media mandate

Meritnation has handed its media mandate to Lintas Initiative Media. Meritnation officials have confirmed the development to exchange4media.

“One of our biggest thrust areas is to grow the online K-12 education category in India. Lintas Initiative Media has done some great work in helping build businesses. During our interactions with the team, we were quite impressed with their strategic thinking and commitment to help us grow our company. Education needs long-term view and we are very happy to work with a partner such as Lintas Initiative who is equally committed to be a part of our success story,” said Pavan Chauhan, CEO, Meritnation.

Meritnation, an Infoedge group venture, provides e-learning solutions for school students.

We are excited to work with Meritnation in the education space and hope to add value to its business and help the brand grow through this strategic partnership,” said Raghav Subramanian, COO, Lintas Initiative Media.

Lintas Initiative Media has other dotcom clients such as Naukri, Jeevansaaathi, Crazeal and Expedia.

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