Top Story

e4m_logo.png

Home >> Account Movement >> Article

LIC Mutual Fund calls for creative and media pitch

10-May-2010
Font Size   16
Share
LIC Mutual Fund calls for creative and media pitch

LIC Mutual Fund is on the lookout for creative and media partners. Pitching for the business are the empanelled agencies of Life Insurance Corporation (LIC) of India – RK Swamy, Mudra Communication, DraftFCB+Ulka and JWT India. The media arms of these agencies would handle the media part of the business. The account size couldn’t be ascertained at time of filing the report.

The first round of presentations has already taken place and the results are awaited.

It may be recalled that in January 2010, Life Insurance Corporation (LIC) of India had empanelled RK Swamy, Mudra Communication, DraftFCB+Ulka and JWT India to handle its creative duties. The media arms of these agencies are handling the media part of the business.

LIC Mutual Fund is managed by LIC Mutual Fund Asset Management Company Ltd. The mutual fund was set up by Life Insurance Corporation of India on June 19, 1989 with a sum of Rs 2 crore and the AMC was established on April 20, 1994. Recently, Nomura Asset Management, a wholly owned subsidiary of Nomura Holdings, Inc has agreed to purchase a 35 per cent stake in LIC Mutual Fund Asset Management Company.

Also read:

LIC of India empanels RK Swamy, Mudra, DraftFCB+Ulka, JWT

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.