Leo Burnett India has been assigned the mandate of handling the AdlabsImagica brandas well asan upcoming, yet to be named waterpark brand, post a largemulti-agency pitch this week.
On awarding the business to Leo Burnett, Kapil Bagla, CEO, Adlabs Imagica said, “As India’s firstentertainment theme park, we were seeking a partner who would not only be vested inconventional communication, but also help us create and develop an overall category for sucha unique brand. We are looking forward to partnering with Leo Burnett to help offer completewholesome entertainment experience to our guests.”
Commenting on the win, Saurabh Varma, CEO, Leo Burnett said, “Asa HumanKind agency, we are always looking for work that excites us, work that helps usconnect with people and not just consumers. To be quite frank, we were excited at theprospect of partnering this brand which is so much fun.”
Launched in April last year, Adlabs Imagica has been focusing on customer care and aone-stop entertainmentdestination as a core for their communication.