Page Industries, the brand custodians of Jockey in India, has appointed Law & Kenneth as brand communications partner after an extensive multi-agency pitch process. The agency's Mumbai office will handle the account.
Confirming the news, MC Cariappa, Senior General Manager - Sales and Marketing, Jockey India said, “Law & Kenneth give us the confidence with their understanding, insights, effective go-to market strategy and clear vision for the brand. We look forward to an exciting and fruitful association and are confident that the brand will move to greater heights.”
Reacting to the win, Anil S Nair, Chief Executive Officer and Managing Partner, Law & Kenneth Communications India said, “Winning the Jockey business is the best possible start we could wish for in the new year. We are extremely excited about getting Jockey’s mandate. It’s a dream brand for us to have in our portfolio and we look forward to doing some exciting work for the brand.”
Jockey has a widespread pan-India distribution encompassing over 25,000 plus retail outlets in 1,200 cities and towns. Jockey entered India in the year 1994 and has come up with campaigns such as ‘Just Jockeying’ and ‘Jockey or Nothing’ in the past.