Law & Kenneth has been assigned the creative mandate for The MobileStore, a one-stop mobile solutions shop. McCann Erickson was the incumbent agency. Though neither the client nor the agency were available for comments, industry sources have confirmed the win and added that the previous account size has been in the region of Rs 8-10 crore.
The MobileStore offers multi brand handsets, accessories, connections, repairs, VAS, and so on, under one roof. It currently has over 1,300 outlets across India, thus covering virtually every major town in every state across the country. All major handset brands like Nokia, Sony Ericsson, LG, Samsung, Motorola, Fly, Sagem, HP, iMate, Dopod, HTC and Blackberry are available at the store. The MobileStore has also tied up with all leading operators, including Airtel, Vodafone, BPL, Idea, MTNL/ BSNL and Reliance, Tata Indicom.