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Law & Kenneth bags creative duties of Tata AIG General Insurance

13-April-2011
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Law & Kenneth bags creative duties of Tata AIG General Insurance

Law & Kenneth has recently been appointed as creative partner for Tata AIG General Insurance. The agency has already conceptualised a TVC for the insurance company, titled ‘Travel Insurance le liya toh?’

Commenting on the win, Anil Nair, CEO, Managing Partner, Law & Kenneth India, said “It’s a very big win for us. It is an honour to work with a brand as big as Tata itself. This sector is really opening up and it is important to create a path breaking TVC. This is the first campaign that we have created and there are more to follow. We are getting into the season of travel and hence, this is the first project since we took on the business. We are addressing two different target constituencies through this advertising. The first set of consumers are those who don’t realise the importance of taking travel insurance, and the other set are those who are aware of travel insurance, but don’t take action thinking it’ll be a laborious process.”

Speaking on the campaign, Gaurav D Garg, Managing Director & CEO, Tata AIG General Insurance, said, “While one may have meticulously planned every aspect of a trip abroad, there are still chances of things going awry due to events beyond our control. We or a family member could fall ill, lose our baggage or passport, have a flight delay and so on. For a complete bailout from such unnerving experiences in a foreign location, a travel insurance policy comes handy. And it is relatively inexpensive when compared to the cost of the holiday.”

The TVC has been created by Rishi Upadhyay and Pradeep Yeragi, Creative Directors, Law & Kenneth Mumbai. The film has been directed by Ashwin Naidu and produced by No If No But Films.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.