Pidilite has moved the creative duties of its brand Rangeela from Triton to Law & Kenneth. According to industry sources no pitch call was involved and the business was assigned to Law & Kenneth based on credentials. Meanwhile, O&M continues to handle the major chunk of Pidilite products.
Madison Media is the media AoR.
Anil Jayaraj, CMO, Pidilite Industries, told exchange4media, “The reason for appointing Law & Kenneth is to get a new direction for the brand.”
Since its inception in 1959, Pidilite Industries Ltd has been a pioneer in consumer and specialty chemicals in India. Its product range includes adhesives and sealants, construction and paint chemicals, automotive chemicals, art materials, industrial adhesives, industrial and textile resins and organic pigments and preparations.