Law & Kenneth has been assigned the creative mandate for ADD Gel, makers of writing instruments. The creative duties were being handled in-house for the past couple of years. Industry sources have confirmed the win. Karishma Initiative is handling the media duties.
It could not be ascertained whether the win was following a multi-agency pitch. The account size was not known either. Neither the client nor the agency was available for comments.
ADD Gel has a range of roller pens comprising Add Pinxit, Roll Tech, Symphony and the Diamond Roller, among others.