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Law & Kenneth bags ADD Gel’s creative biz

03-May-2011
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Law & Kenneth bags ADD Gel’s creative biz

Law & Kenneth has been assigned the creative mandate for ADD Gel, makers of writing instruments. The creative duties were being handled in-house for the past couple of years. Industry sources have confirmed the win. Karishma Initiative is handling the media duties.

It could not be ascertained whether the win was following a multi-agency pitch. The account size was not known either. Neither the client nor the agency was available for comments.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.