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Lava Mobiles goes to Shop for their 360 degree advertising

Lava Mobiles goes to Shop for their 360 degree advertising

Author | Preeti Hoon | Tuesday, May 25,2010 8:02 AM

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Lava Mobiles goes to Shop for their 360 degree advertising

Shop, the ad agency run by the award-winning duo of Naved Akhtar and Freddie Birdy, has been chosen as the 360 degree agency by Lava Mobiles, a new player in the mobile handset market. Meanwhile, ITC, too, has roped in the agency for its new product launch, which the duo refrained from revealing at the moment.

Speaking to exchange4media, Naved Akhtar, Director, Shop, elaborated on the new campaigns in the pipeline for various clients and said, “We are doing the launch campaign for Lava’s new phones, which would take off in the middle of June. Meanwhile, Priya Gold Biscuits have planned the revamp of their packaging with us, which will go on for the next six months. Also, there’s a new product launch for ITC.”

On being asked about the plans for ITC and its new product, Akhtar said that it was too early to divulge the information.

Food and leisure brands like 32nd Milestone and Yo! China are also in Shop’s kitty. 32nd Milestone, the entertainment destination, has also tied up with the agency for creatives, branding and design of all the new restaurants, bars, recreation centers and exterior designing of the complex. This project will go on for the next two months. Yo! China has plans to come up with a premium Dimsum chain and has chosen Shop yet again for branding and designs. The project is expected to be completed in a month’s time.

Speaking on the kind of work that the agency has been doing in the past few months, Freddie Birdie, Director, Shop, said, “We recently designed a multimedia campaign for Lava A9 phone. The brand has spent close to Rs 15 crore on communication alone in the last six months. For Fiama Di Wills shampoos, we ran a national print campaign that had press ads, magazine ads and advertorials in leading magazines. We have also created two print campaigns – the Egalitarian and the Soul-Mate – for The Times of India.” Birdie believes that the Lava campaign has been a path-breaking one for them till now.

Shop’s burgeoning client list is commendable considering that they have come to the agency by virtue of word of mouth alone as the agency does not believe in pitching for business.

The agency now plans to take its work online. Said Akhtar, “We will shortly be launching our website for Shop so that prospective clients can view our advertising and design work.”

Shop has more or less been the retainers of the various projects handled by it. The agency has made the long-running ‘Nature & Science ad’ with Deepika Padukone for Fiama Di Wills shampoos and have recently rolled out a print advertorial campaign for their Silky Strong shampoo too.

Shop was behind The Times of India becoming an all colour paper- that saw the paper’s Delhi office being painted with Lord Krishna playing Holi. Since then, the agency has come a long way with brands like ITC, Godfrey Phillips, Priya Gold juices and biscuits, The Times of India Group, Future Brands, Lava Mobile Phones, Rasna, Marie Claire cosmetics and Yo! China to name a few.

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