Top Story

e4m_logo.png

Home >> Account Movement >> Article

Lava Mobiles biz moves from Contract to McCann Erickson

06-April-2011
Font Size   16
Share
Lava Mobiles biz moves from Contract to McCann Erickson

Lava International has been quietly shopping for yet another advertising agency for its mobile brand ‘Lava’ and has now appointed McCann Erickson as its creative partner, according to senior sources in the industry. The account is being currently handed over by the incumbent agency Contract to the newly roped in agency.

Sources close to exchange4media divulged that the brand zeroed in on McCann without calling a pitch for the business. The account size could not be ascertained at the time of filing this report.

This is for the third time that the mobile brand is seeing a change in its advertising partner within a span of just one year.

For the record, May 2010 saw Lava Mobiles appointing Shop as its first official advertising agency. Two months later, the brand decided to call for a creative pitch, which saw some of the mainline agencies in Delhi vying for the business. Thereafter, Contract was declared the chosen 360 degree advertising agency on board in August last year.

Lately, the company was busy introducing its KKT 35 handset with a new feature on the occasion of Holi. Known as ‘Colour Matcher’, the add-on trait enables the user to choose any colour as a background and put it on the home screen as wallpaper.

Also read:
Contract assigned creative mandate for Lava Mobiles; account size upwards of Rs 25 cr
 

 

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

According to the latest IRS data, print magazines in India added 3.8 crore new readers, which is almost 75 per cent jump in total readership

The spurt in growth of online news consumption is being seen as a direct interplay between the rise of smartphone penetration and the lowering of data rates in the country

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...