Following a multi-agency pitch, Rediffusion-Y&R has won the creative duties of cement brand Lafarge India. Ogilvy is the incumbent on the business.
TME-MPG combine handles the media duties for Lafarge.
Rediffusion-Y&R will conceptualise ideas, create a communication strategy, and develop modules, designs and work plans for Lafarge.
Lafarge is one of the leading brands in Eastern India and has three products, Lafarge Concreto, Lafarge Duraguard, and Lafarge PSC. The company also offers guidance to home builders through the Lafarge Home Building Centre.