Top Story

e4m_logo.png

Home >> Account Movement >> Article

L’amour Advertising on a regional account winning spree

28-June-2011
Font Size   16
Share
L’amour Advertising on a regional account winning spree

It has been a string of business additions for L’amour Advertising in this quarter. The Nagpur-based agency has added three new businesses in the last two months, including two Public Sector Units.

L’amour has been appointed as AOR by Maruti India Pvt Ltd (MIPL) for their Western Region. The agency will handle complete communications for the company, including ATL, BTL as well as PR activities. The agency has been handling MIPL’s creative and media duties in the Nagpur region and would now handle the West 2 region, which includes Vidarbha and the nearby areas. The agency shares the account with Ray Advertising, which has also been empanelled for the same region. The MIPL account will be handled by L’amour’s Pune branch.

The two Public Sector wins for L’amour include Manganese Ore Company Ltd (MOIL) and Maharashtra State Electricity Development Company Ltd (MSEDCL), Nagpur division, both of which have been won by the agency’s Nagpur office. While Admas Advertising is the incumbent agency on the MOIL account, the MSEDCL account was earlier handled by Astral Advertising. L’amour Advertising will now be the sole agency working on both the PSUs’ marketing, branding and advertising activities.

All the accounts involved participation from agencies at regional and state levels. The pitches for these accounts were called in April-May.

Speaking on the wins, Dipty Gurjar, Chief Executive – Communication, L’amour Advertising, said, “It is always a great feeling to grab new accounts. Winning MIPL West 2 region was a goal achievement and moment of celebration for us at L'amour. MOIL was also a significant win and the credit for that goes to Sonal Pashine, our Branch Head at Nagpur. MSEDCL, too, is a very important and esteemed account for us, and our team in Mumbai was able to tap it brilliantly. All of these clients and accounts are extremely important for us. They are of a great magnitude and impact our turnover with a good number.”

“The total business from these wins would account for 12-15 per cent of our annual turnover,” she added.

For the record, L’amour Advertising, which calls itself the “Nursery of Big Ideas”, currently has four offices in Nagpur, Pune, Mumbai and Secunderabad.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO