Leo Burnett India today announced the departure of KV Sridhar as Chief Creative Officer, Leo Burnett India and Sub-continent. May 4, 2014 will be his last day with the agency. Following a 17-year stint with Leo Burnett and over 30 years of working in advertising, Sridhar has decided to take the leap to reinvent himself and pursue other interests.
Announcement of new creative leadership will follow shortly.
It may be recalled that exchange4media broke the news first in March 2014 about Sridhar’s likely exit from Leo Burnett. Why Pops' leaving Leo Burnett is the talk of the town?
Commenting on Sridhar’s departure, Saurabh Varma, CEO, Leo Burnett Group India said, “Pops has always been a young man at heart and once again his nomadic spirit has led him to look at things afresh and follow his heart to pursue new adventures. We want to thank him for his tremendous contribution over the years, building Leo Burnett India into the creative powerhouse it is today. The agency and I will continue to build on the creative trajectory he has set.”
Sridhar had started out as a Bollywood film billboard painter and became the Chief Creative Officer, India Sub-Continent of Leo Burnett. Over the years, he helped the agency gain recognition at international awards shows, including Cannes Lions, New York Festival, and local Indian awards. Under his creative leadership, Leo Burnett India went on to win agency of the year in the Leo Burnett global network, twice. He also led the agency to be ranked by Creativity magazine to be among the top 20 creative agencies in the world. Sridhar has also represented the agency on many Indian and international award juries.
Sridhar said, “It has been a purposeful journey for me at Leo Burnett, growing with and having a chance to play a key role in shaping the agency’s creative prowess. I have had the opportunity to work with and get to be friends with some of the brightest creative minds in the world, worked on some of the most exciting campaigns with some of the most amazing clients. For now, I would like to take a break to reinvent, rediscover and rededicate myself. I wish Saurabh and Leo Burnett great success.”