Kreate Advertising Pvt Ltd has been assigned the creative mandate for Bombay Infrastructure, one of the biggest players in the real estate, hospitality and retail sector. The account size is estimated to be Rs 15 crore. This is the first time that the Bombay Infrastructure has consolidated its advertising and branding duties with an agency.
Commenting on the win, Dhaval Mehta, CMD, Kreate Advertising Pvt Ltd, said, “Bombay Infrastructure is a new name on the horizon. Kreate is looking at very exceptional work in the near future.”
Talking about the brief, Mehta said, “Kreate Advertising will be required to design a brand building process. The client wants a totally new look and design, which will help people perceive it as a different infrastructure company.”
Bombay Infrastructure was established in the year 1995 as Basha Construction Company. The company’s foray into investment saw huge potential and thus formed Bombay Infrastructure India Ltd (BIIL) in 2006. The company’s success has been marked by its ability to source various landmark projects. The key people behind Bombay Infrastructure are SS Basha and Ershad Basha.