Top Story

e4m_logo.png

Home >> Account Movement >> Article

Kreate Advertising bags creative duties of Bombay Infrastructure

15-September-2011
Font Size   16
Share
Kreate Advertising bags creative duties of Bombay Infrastructure

Kreate Advertising Pvt Ltd has been assigned the creative mandate for Bombay Infrastructure, one of the biggest players in the real estate, hospitality and retail sector. The account size is estimated to be Rs 15 crore. This is the first time that the Bombay Infrastructure has consolidated its advertising and branding duties with an agency.

Commenting on the win, Dhaval Mehta, CMD, Kreate Advertising Pvt Ltd, said, “Bombay Infrastructure is a new name on the horizon. Kreate is looking at very exceptional work in the near future.”

Talking about the brief, Mehta said, “Kreate Advertising will be required to design a brand building process. The client wants a totally new look and design, which will help people perceive it as a different infrastructure company.”

Bombay Infrastructure was established in the year 1995 as Basha Construction Company. The company’s foray into investment saw huge potential and thus formed Bombay Infrastructure India Ltd (BIIL) in 2006. The company’s success has been marked by its ability to source various landmark projects. The key people behind Bombay Infrastructure are SS Basha and Ershad Basha.

Tags

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India