Top Story

e4m_logo.png

Home >> Account Movement >> Article

Kreate Advertising bags creative duties of Bombay Infrastructure

15-September-2011
Font Size   16
Kreate Advertising bags creative duties of Bombay Infrastructure

Kreate Advertising Pvt Ltd has been assigned the creative mandate for Bombay Infrastructure, one of the biggest players in the real estate, hospitality and retail sector. The account size is estimated to be Rs 15 crore. This is the first time that the Bombay Infrastructure has consolidated its advertising and branding duties with an agency.

Commenting on the win, Dhaval Mehta, CMD, Kreate Advertising Pvt Ltd, said, “Bombay Infrastructure is a new name on the horizon. Kreate is looking at very exceptional work in the near future.”

Talking about the brief, Mehta said, “Kreate Advertising will be required to design a brand building process. The client wants a totally new look and design, which will help people perceive it as a different infrastructure company.”

Bombay Infrastructure was established in the year 1995 as Basha Construction Company. The company’s foray into investment saw huge potential and thus formed Bombay Infrastructure India Ltd (BIIL) in 2006. The company’s success has been marked by its ability to source various landmark projects. The key people behind Bombay Infrastructure are SS Basha and Ershad Basha.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.