The Great Indian Nautanki Pvt Ltd. has opted for ZenithOptimedia as the media agency for Kingdom of Dreams, a concept where India’s mystic values and culture meet new-age technology, which is to be promoted by Wizcraft International Entertainment.
Viraf Sarkari, Director, Wizcraft International Entertainment Pvt Ltd, confirmed the development to exchange4media and said, “ZenithOptimedia will be the media agency for Kingdom of Dreams and the campaign around it has been scheduled for middle of June.” Incidentally, Sarkari had dreamt of this spectacular concept 10 years back.
Meanwhile, PR Pundit will be handling the public relations mandate.
Kingdom of Dreams, situated in the golden triangle of Jaipur, Agra and Delhi, is an entertainment and lifestyle destination that will showcase and bring together India’s art, culture, heritage, crafts, cuisine and performing arts – all with technological wizardry of today. The lavish concept boasts of some spectacular zones such as Nautanki Mahal, Culture Gully and Showshaa Theatre.