Khadi Gramodyog Bhavan, New Delhi, part of the Khadi and Village Industries Commission under the Ministry of Micro Small and Medium Enterprises, is planning to strengthen its marketing efforts. As part of this initiative, Khadi Gramodyog has decided to empanel agencies to conceptualise and implement its advertising strategy for the outdoor, electronic and print media and has invited sealed tenders from Delhi-based ad agencies.
As per the eligibility criteria specified in the tender notice, agencies must have a minimum experience of three years in the field of advertising and publicity and have sufficient exposure in implementing their advertising strategies in outdoor, electronic and print media. Agencies that have experience in handling similar assignments or FMCG brands will be given preference for empanelment.
In terms of financial capabilities, the agencies should have achieved a minimum annual turnover of Rs 2 crore during the last three years. Relevant certificates to this effect will have to be submitted along with the tender.
The duly completed tender documents have to be submitted by July 4, 2010 to the Director/Manager, Khadi Gramodyog Bhavan, K – Block, Choudhary Building, Connaught Circus, New Delhi 110 001.