Kerala Tourism has invited agencies for its creative pitch. It is known that as many as 24 creative agencies are participating in the pitch. The account size is pegged at Rs 20 crore. Senior sources close to the development have confirmed the news.
Crayons Advertising and Stark Communications Pvt Ltd are the incumbent agencies.
The pitch is happening out of Kerala.
The brief given to the agencies is to promote tourism in Kerala. The campaign will be a 360 degree initiative involving print, TV, radio, OOH and BTL activities. There are three rounds of presentations following which three agencies will be selected to promote Kerala tourism.