Water Brand Consulting will be handling Kelvinator’s new range of small domestic appliances (SDA). The agency will be launching the brand’s offerings across India through different media channels and other innovations. The brand portfolio for Kelvinator SDA, as of now, includes appliances such as air coolers, fans and water heaters.
This win comes on the back of a multi-agency pitch that was initiated sometime back, and Water Brand Consulting won it on the basis of their positioning strategy and execution prowess.
As per industry estimates, the brand’s annual spend would range somewhere between Rs 75 million to Rs 80 million. The campaign has already gone live through a few channels, with the rest in the pipeline.
For the record, the global Kelvinator’s parent company has entered into a marketing partnership agreement with Mumbai-based Sundev Appliances to foray into this segment, and take it across to all the urban as well as Tier II and III cities, across the country.
Water Brand Consulting is a Mumbai-based agency, established in 2008 and headed by Vandana Sethi, who started her career as a management trainee with Kelvinator in 1991. The creative vision is led by Creative Director Ambar Prakash. The agency’s clientele include Marshalls Wall coverings, Future General, Tata AIG, Polo Queen Home Care, Elite Living Furnishings, Bliss GVS Pharma, Diamond Sink, Vercello Russo Suiting, Mahesh Lunch Home and Banana Leaf, among others.