Top Story

e4m_logo.png

Home >> Account Movement >> Article

Kaya Skin Clinic scouting for creative partner

03-June-2011
Font Size   16
Kaya Skin Clinic scouting for creative partner

Following Emami appointing Rediffusion Y&R as its creative AoR, Kaya Skin Clinic is on the lookout for a new creative partner and will be inviting some agencies for a pitch. Rediffusion Y&R is the incumbent agency. Madison Media continues to be the media agency for Kaya.

In an email interaction with exchange4media, Suvodeep Das, Marketing Head, Kaya Skin Clinic, said, “Kaya Skin Clinic has decided to work with a different creative agency and will invite some agencies for a pitch. We will make a formal announcement on this in due course.”

Meanwhile, speaking with exchange4media, Rediffusion Y&R officials said, “We have partnered with Emami for their personal and skincare range and we are looking to grow with Emami in this sector.”

It is understood that Rediffusion Y&R’s contract with Kaya Skin Clinic ends in June 2011. As is known, Emami has brands such as Boroplus in its personal and skincare range and will soon also be launching a brand in the men’s skincare range.

Kaya Skin Clinic, a concept from the Marico stable, started out as a single clinic prototype in Bandra, Mumbai, in December 2002. Since then, Kaya has grown to 81 clinics strong across 26 cities in India, 14 clinics in the Middle East and two clinics in Bangladesh.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...