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Kaya Skin Clinic appoints Salt Brand Solutions as creative partner

28-June-2011
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Kaya Skin Clinic appoints Salt Brand Solutions as creative partner

Kaya Skin Clinic has appointed Salt Brand Solutions as its new creative partner. The development comes in the wake of a multi-agency pitch.

Confirming the news, Suvodeep Das, Marketing Head, Kaya Skin Clinic, said, “Kaya is at a stage where we need to increase the relevance of the brand for a larger target audience. We were looking for a creative partner that not only understands our consumer’s needs but is also well adept at working in the new changing environment where consumers are interacting with the brands like never before.”

He added, “We went through an elaborate pitch process and met several leading agencies. I’m pleased to announce Salt Brand Solutions as our new creative agency and hope that this new partnership will further enhance our marketing communication and enable us to connect with our consumers in an engaging and effective way.”

Mahesh Chauhan, Co-Founder, Salt Brand Solutions on the announcement, said, “We are delighted to partner with Kaya Skin Clinic. To me, this win is a tribute to the quality of talent that has come together to create Salt.”

Salt Brand Solutions is a new agency, founded by Mahesh Chauhan and Minakshi Achan, advertising stalwarts, that offers holistic brand solutions.

Minakshi Achan, Co-Founder, Salt Brand Solutions, added, “We are thrilled by the opportunity to paint on a fresh new canvas for Kaya Skin Clinic. We see a brand with immense potential that is waiting to be tapped.”

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.