Top Story

e4m_logo.png

Home >> Account Movement >> Article

Karishma Initiative bags media duties of Donear Suitings

24-February-2011
Font Size   16
Share
Karishma Initiative bags media duties of Donear Suitings

It is learnt that Donear Suitings has appointed Karishma Initiative to handle the media mandate for its entire portfolio. Prior to this appointment, the media duties were being handled in-house by Donear Industries Ltd and there was no agency on board.

No official confirmation was available at the time of filing the report either from the client or the agency, however, industry sources close to the development have confirmed the win. It is also believed that there was no multi-agency pitch involved and that Karishma Initiative has bagged the business on the basis of its credentials.

Further to roping in a media agency, Donear plans to take its brand communicate to the next level. The approximate media spend could not be ascertained, but according to industry grapevine, it is said to be substantial.

It may be recalled that the suiting brand had roped in Vivek Oberoi as brand ambassador in March 2010 and had also released a campaign featuring the actor.

One of the well-known brands in India in its product category, Donear primarily caters to the middle and premium segments with high quality apparel fabrics.
 

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group