Karishma Initiative, Alliance Advertising & Dentsu Creative Impact win Wynn Telecom ad biz
Wynn Telecom, which recently announced its foray into mobile handset business under brand ‘Wynncom’ has appointed Dentsu Creative Impact as its creative Agency, while Karishma Initiative and Alliance Advertising have been appointed as media agencies. Wynncom officials confirmed the development to exchange4media.
Arvind R Vohra, Co-Founder & Managing Director, Wynn Telecom Ltd, said, "We are pleased to have Dentsu, Karishma Initiative and Alliance as our Creative & Media planning partners because of their extensive understanding of the corporate and strategic requirements of the business. The agencies experience in the telecom space is a perfect fit with our communication objectives."
"Wynn Telecom will launch a 360 degree integrated campaign across media vehicles capitalizing on the recently signed bollywood celebrity. The objective is to do traditional things differently and to break the clutter,” added Naved Chaudhary, Head - Marketing, Wynn Telecom. He informed that the marketing budget for current FY would be in excess of Rs 30 crore, spread across Television, Print, Outdoors and Online mediums.
The agencies were finalised through a multi-level pitching process among four agencies under each category. Dentsu Creative Impact will be handling the creative part of the business. The media business would be largely driven by Karishma Initiative while special activations and properties related to sports would be done by Alliance Advertising.
The company is determined to establishing itself in the existing space through the most experienced and automated sales and product teams in the industry.
NP Sathyamurthy, CEO, Karishma Initiative, added, “Wynncom does require radical solutions, given its market complexion and high decibel competition. Karishma Initiative is looking forward to being a true partner by offering differentiated customer engagement solutions.”
Arshad Nizam, Director, Alliance Advertising, said, “We are thrilled that Wynncom has recognised agency’s expertise and enthusiasm for the work that we do and will leverage our experience to make Wynncom – a winner.”
Rajesh Aggarwal, President, Dentsu, said, “It's a matter of great satisfaction that based on our key strategic insights and creative excellence we won the creative duties for Wynncom brand. They are a new player in the mobile handset category and our key focus would be to make Wynncom a preferred brand in mobile handset market.”
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking