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JWT wins Sun Group’s IPL account

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JWT wins Sun Group’s IPL account

JWT has been entrusted with developing the entire launch communication package for the Hyderabad Indian Premier League (IPL) team that has been bought by the Sun Group. The package includes developing a new identity for the team, including jersey colours and a 360 degree multi-media campaign.

The Sun Group forayed into the world of sports marketing when they picked up the Hyderabad team in October 2012. , The media house has presence in cable and satellite television, FM radio, newsprint and aviation.

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