JWT Mindset Hyderabad has won the Vijay Home Appliances Ltd account in a pitch that involved Ogilvy and other leading agencies in the South. This is the first major win for the agency after its acquisition by JWT.
A Sujana Group company, Vijay is a 50-year old brand and is almost a pioneer in the home appliances segment, focused mainly in South India. The company is set for a major brand relaunch, with a range of product offerings and new product launches in the next few months and JWT Mindset will be developing the brand’s creative communications.
The agency is working with Bala Krishna Reddy, Chairman, Vijay Home Appliances Ltd and Chief Strategist Dr Krishna Sagar Rao in this endeavour.