Top Story

e4m_logo.png

Home >> Account Movement >> Article

JWT India wins Louis Philippe business

09-August-2012
Font Size   16
Share
JWT India wins Louis Philippe business

JWT India has been entrusted with the Louis Philippe business after a multi-agency pitch. This win consolidates two of Madura Fashion & Lifestyle’s (MFL) largest brands, Louis Philippe and Van Heusen, under the same roof, handled by JWT Bangalore. Louis Philippe is the flagship brand of the MFL portfolio and operates at the premium end of the market.

The business was awarded to JWT based on a strong strategic recommendation and a sharp point of view on positioning the brand in the competitive premium branded apparel market. “This win deepens our relationship with one of our most admired clients and is testimony to the confidence they have in JWT. We are very proud of this win,” said Colvyn Harris, CEO, JWT India.

JWT Bangalore has been handling Van Heusen, one of MFL’s fastest growing brands with sub brands like Van Heusen for Women and club wear offering V, for over a decade. Louis Philippe is another addition to JWT Bangalore’s roster of brands comprising Nike, Kingfisher, Lifestyle and Denizen (from Levi’s), amongst others.

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.