JWT India has been entrusted with the Louis Philippe business after a multi-agency pitch. This win consolidates two of Madura Fashion & Lifestyle’s (MFL) largest brands, Louis Philippe and Van Heusen, under the same roof, handled by JWT Bangalore. Louis Philippe is the flagship brand of the MFL portfolio and operates at the premium end of the market.
The business was awarded to JWT based on a strong strategic recommendation and a sharp point of view on positioning the brand in the competitive premium branded apparel market. “This win deepens our relationship with one of our most admired clients and is testimony to the confidence they have in JWT. We are very proud of this win,” said Colvyn Harris, CEO, JWT India.
JWT Bangalore has been handling Van Heusen, one of MFL’s fastest growing brands with sub brands like Van Heusen for Women and club wear offering V, for over a decade. Louis Philippe is another addition to JWT Bangalore’s roster of brands comprising Nike, Kingfisher, Lifestyle and Denizen (from Levi’s), amongst others.