Following the periodic review its creative business, Sony India has decided to continue with JWT Delhi as its creative partner for Sony Vaio. The review had seen participation from other agencies but the details of other contestants were not known at the time of filing the report.
The brief to the agencies was primarily on the technology and style of the brand. Neither Sony India nor JWT officials were available for quotes at the time of filing the report. However, industry sources informed that the decision was announced last week.
The media agency on Sony India is Lintas Media Group.
Meanwhile, with the Cricket World Cup just days away, Sony India recently announced cricketer MS Dhoni as its new brand ambassador and allocated Rs 100 crore towards a multi-media campaign, including ATL and BTL activities plans, to promote its range of high definition products.