Top Story

e4m_logo.png

Home >> Account Movement >> Article

JWT Delhi retains Sony Vaio creative duties

11-February-2011
Font Size   16
JWT Delhi retains Sony Vaio creative duties

Following the periodic review its creative business, Sony India has decided to continue with JWT Delhi as its creative partner for Sony Vaio. The review had seen participation from other agencies but the details of other contestants were not known at the time of filing the report.

The brief to the agencies was primarily on the technology and style of the brand. Neither Sony India nor JWT officials were available for quotes at the time of filing the report. However, industry sources informed that the decision was announced last week.

The media agency on Sony India is Lintas Media Group.

Meanwhile, with the Cricket World Cup just days away, Sony India recently announced cricketer MS Dhoni as its new brand ambassador and allocated Rs 100 crore towards a multi-media campaign, including ATL and BTL activities plans, to promote its range of high definition products.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business