Top Story


Home >> Account Movement >> Article

JWT Delhi retains Sony Vaio creative duties

Font Size   16
JWT Delhi retains Sony Vaio creative duties

Following the periodic review its creative business, Sony India has decided to continue with JWT Delhi as its creative partner for Sony Vaio. The review had seen participation from other agencies but the details of other contestants were not known at the time of filing the report.

The brief to the agencies was primarily on the technology and style of the brand. Neither Sony India nor JWT officials were available for quotes at the time of filing the report. However, industry sources informed that the decision was announced last week.

The media agency on Sony India is Lintas Media Group.

Meanwhile, with the Cricket World Cup just days away, Sony India recently announced cricketer MS Dhoni as its new brand ambassador and allocated Rs 100 crore towards a multi-media campaign, including ATL and BTL activities plans, to promote its range of high definition products.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India