The Reliance Communications India creative pitch for its GSM and CDMA mobile business is in its final stages and three agencies are in the fray – JWT, DDB Mudra and Grey. Senior sources close to the development have confirmed the news. The business is estimated to be upwards of Rs 200 crore.
Reliance Communications India (RComm) had called for a creative pitch for its GSM and CDMA mobile business in April 2010. It is learnt that DDB Mudra, JWT, Grey and incumbent agency Cartwheel, among others have taken part in the pitch. The media business for Reliance Communications is being handled by Mudra Max.
The three final creative agencies will be required to present a presentation on 3G technology and how to build on the brand further. The presentations will take place on July 11, following which one agency will be chosen to handle the creative duties.
It may be recalled that in November 2008, RComm had announced that it was closely following the ‘club-agency’ concept, with every business assigned to a lead agency. Following this decision, Cartwheel had been handling the Reliance Mobile business, including the GSM and CDMA services, while Leo Burnett is handling the creative duties of Reliance’s DTH service, Big TV.
Reliance Communications hunts for creative partner for its GSM and CDMA mobile biz