JWT, Chennai has been awarded the creative responsibilities for the dairy business of CavinKare. The creative account size is estimated to be around Rs 50 lakh per annum.
Sources close to exchange4media have confirmed the news.
Officials from both Cavinkare and JWT could not be contacted at the time of filing this report.
The Chennai based FMCG company, CavinKare is a Rs 1,200 crore conglomerate with a diversified business across personal care, professional care, food, snacks, beverages, salons and dairy products. Having launched the brand Cavin’s (dairy business) in 2010, Bates Chennai designed their Logo for the brand and handled their creative mandate in 2010. Cavin’s product portfolio encompasses curd, flavoured milk, milkshakes, ghee and paneer. The dairy business of the group contributes 40 per cent of its overall revenue.