Top Story


Home >> Account Movement >> Article

Jabong hands creative duties of India Online Fashion Week to 10 Minutes to 1

Font Size   16
Jabong hands creative duties of India Online Fashion Week to 10 Minutes to 1 has appointed Gurgaon-based agency 10 Minutes to 1 as its creative partner for the India Online Fashion Week (IOFW), touted as the world’s first online shop-able fashion week, organised by

10 Minutes to 1 bagged the account with the mandate involving direction, filming and creation of a concept film revolving around IOFW and also the website conceptualisation, designing and development for the same. The agency has received the directives to translate India Online Fashion Week’s vision across all media platforms.

Commenting on the development, Praveen Sinha, Founder & Managing Director, said, “We appointed 10 Minutes to 1 as our creative partners as they demonstrated a research based understanding and the capability to provide a solid creative platform for IOFW. I strongly believe that they have the ability to render our vision into a visual as well as web platform with great vigor. We are happy to have them on board and excited to see the output.”

Reacting to the win, Reena Bhattacharya, Director, 10 Minutes to 1 said, “We are excited to partner with a well-known and respected e-commerce brand like that operates in a very dynamic category. We are pleased that Jabong placed their confidence in our services, adding further credibility to our web and filming capabilities. We definitely look forward to a long and fruitful association with Jabong.”

The agency has worked closely with in creating various marketing communiqués for the property, including IOFW’s launch video and its website, which is the hub of all the IOFW action, where the shortlisted participants will showcase their creations from July 28 to 30, 2014 through video streaming, thus allowing consumers to purchase the products showcased in the fashion show through

This very quintessential service will bring to consumers a never before experience of an online shop-able fashion week powered by the web platform created by 10 minutes to 1.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship