Top Story


Home >> Account Movement >> Article

ITPO adds seven agencies to its advertising roster

Font Size   16
ITPO adds seven agencies to its advertising roster

India Trade Promotion Organisation (ITPO), Government of India’s nodal agency for promoting the country's external trade, has empanelled seven agencies for its creative and media duties. These include Concept Advertising, Span Communications, AdFactors, Goldmine, Sanket, Promodome and Mode.

About 30 agencies participated in the process along with five incumbents including Mode Advertising, Concept Advertising, Centum, Critique communication and Perfect. The pitch was called in March 2011 after a span of two years. The budget for the campaign is estimated to be about Rs 15 crore.

For the record, India Trade Promotion Organisation is a premier trade promotion agency of the Government with international standard exhibition and convention facilities. During its existence of nearly three decades, it has played a proactive role in catalysing trade, investment and technology transfer processes.

Its promotional tools include organising of fairs and exhibitions in India and abroad, Buyer-Seller Meets, Contact Promotion Programmes, product promotion programmes, promotion through Overseas Department Stores, Market Surveys and Information Dissemination.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...