India Trade Promotion Organisation (ITPO), Government of India’s nodal agency for promoting the country's external trade, has empanelled seven agencies for its creative and media duties. These include Concept Advertising, Span Communications, AdFactors, Goldmine, Sanket, Promodome and Mode.
About 30 agencies participated in the process along with five incumbents including Mode Advertising, Concept Advertising, Centum, Critique communication and Perfect. The pitch was called in March 2011 after a span of two years. The budget for the campaign is estimated to be about Rs 15 crore.
For the record, India Trade Promotion Organisation is a premier trade promotion agency of the Government with international standard exhibition and convention facilities. During its existence of nearly three decades, it has played a proactive role in catalysing trade, investment and technology transfer processes.
Its promotional tools include organising of fairs and exhibitions in India and abroad, Buyer-Seller Meets, Contact Promotion Programmes, product promotion programmes, promotion through Overseas Department Stores, Market Surveys and Information Dissemination.