And now, it is ITC Ltd’s turn to review its media partner. Even as official comments were not forthcoming at the time of filing the report, it is understood that corporate major ITC is in the process of a media review, wherein the client has invited other agencies to participate. As is known, ITC is one of the largest advertisers with ad spends upwards of Rs 150 crore.
The incumbent on the business is Lintas Media Group. ITC is primarily a Bangalore and Kolkata based business.
Sources familiar with the situation informed that the review was for across mediums with the exception of outdoor and digital.