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IPL Kochi goes with Push Creatives

25-February-2011
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IPL Kochi goes with Push Creatives

With back to back cricket action lined up, marketers, agencies and the teams are busy firming up their plans to make the most of the cricket season.

It is learnt that Push Creatives has bagged the creative duties of the newest team of the Indian Premier League – IPL Kochi. The business will be handled by the agency’s Bangalore and Kochi offices. The size of the business is pegged at around Rs 1 crore.

As part of the campaign, a promotional music video has been planned for IPL Kochi. The video will also be cut into 30 second and 45 second TVCs. There will also be print, OOH and other collaterals.

It is also learnt that Push Creatives is working on the concept of blending cricket with Kerala’s martial art form Kalaripayattu, which will be filmed by well-known film director Priyadarshan.

Elaborating on this, VA Shrikumar, Head of Push Creatives, said, “We recommended a creative branding platform where we use Kalaripayattu and its elements, especially its promise of ‘fight unto the finish’. Kalaripayattu is Kerala’s own martial art, which is world-famous and unique. It requires absolute control and immaculate perfection of body and mind. Also, the ‘Angam’, where the warriors used to fix the time and date to settle scores, had a ‘do or die’ brutality and simplicity to it.”

Push Creatives also handles the creative duties of Kalyan Jewellers and Manappuram Finance.

 

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