Top Story


Home >> Account Movement >> Article

IPL Kochi goes with Push Creatives

Font Size   16
IPL Kochi goes with Push Creatives

With back to back cricket action lined up, marketers, agencies and the teams are busy firming up their plans to make the most of the cricket season.

It is learnt that Push Creatives has bagged the creative duties of the newest team of the Indian Premier League – IPL Kochi. The business will be handled by the agency’s Bangalore and Kochi offices. The size of the business is pegged at around Rs 1 crore.

As part of the campaign, a promotional music video has been planned for IPL Kochi. The video will also be cut into 30 second and 45 second TVCs. There will also be print, OOH and other collaterals.

It is also learnt that Push Creatives is working on the concept of blending cricket with Kerala’s martial art form Kalaripayattu, which will be filmed by well-known film director Priyadarshan.

Elaborating on this, VA Shrikumar, Head of Push Creatives, said, “We recommended a creative branding platform where we use Kalaripayattu and its elements, especially its promise of ‘fight unto the finish’. Kalaripayattu is Kerala’s own martial art, which is world-famous and unique. It requires absolute control and immaculate perfection of body and mind. Also, the ‘Angam’, where the warriors used to fix the time and date to settle scores, had a ‘do or die’ brutality and simplicity to it.”

Push Creatives also handles the creative duties of Kalyan Jewellers and Manappuram Finance.



Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...