Reckitt Benckiser has appointed the Aegis, Havas, Publicis and IPG networks as its global media agency partners. This new roster follows a global media review by RB to ensure the company benefits from best in class strategic media planning and buying across the near 60 markets in which it advertises. RB has existing global partnerships with Havas and ZenithOptimedia (Publicis) – both Aegis and IPG are new additions to its global roster.
In India, IPG Mediabrands has been appointed the company’s media partner. Previously the contract was held with ZenithOptimedia.
Heather Allen, RB’s Executive Vice President - Global Category Development said, “We were delighted with the quality of the proposals we received from both our existing partners and the new ones, with whom we’re excited to be working with for the first time on a global basis. Our media investment is critical for our brands to engage with consumers around the world. RB is one of the world’s fastest growing companies in consumer health, hygiene and home and we’re looking forward to successful growth for our agency partners and us going forward.”