Top Story

e4m_logo.png

Home >> Account Movement >> Article

IOCL empanels 5 agencies for northern region communication

13-July-2011
Font Size   16
Share
IOCL empanels 5 agencies for northern region communication

Following a multi-agency pitch, the Indian Oil Corporation Ltd (IOCL) has decided to empanel Crayons, Goldmine, Adwit, Square Communications and Mode Advertising to handle the communications for the northern region.

The agencies have been empanelled for a period of two years, however the duration of the empanelment may be further extended twice for a duration of one year each time.

It may be noted that these five agencies would be empanelled only for the northern region of IOCL. IndianOil has three agencies empanelled for its corporate business – Dentsu, Percept’s AMO Communications and Interpublicity, which continue to be on board. Similarly, IOCL has a separate set of empanelled creative agencies for its product portfolio. They include Rediffusion Y&R, McCann Erickson, Draftfcb Ulka and Grey Worldwide. Lodestar UM continues to be the media agency on the roaster.

(With inputs from Tasneem Limbdiwala.)

Tags

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...